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A correct <TITLE> tag for correct referencing

As you know, the title of your pages is the most important criterion for getting correctly referenced in search engines. So pay particular attention to it by following these guidelines:

  • Use a title of 7 to 10 words and if possible, less than 100 characters. Of course, each word should be as explicit as possible.

  • Avoid generic terms like Internet, Web, commerce, music, etc. The more precise your titles are, the greater chance they have of being found and matching a search.

  • Code accent marks in HTML. For example, use &eacute; for é.

  • Always place the <TITLE> tag just after the <HEAD> tag.

    • If your HTML editor inserts other tags into your code without your knowledge, move these to the bottom, just before the </HEAD> tag.

Remember that the title of your page is the data displayed by search engines in their results (the link is placed above), as well as the information that is displayed when a user bookmarks your page. So make sure that the information given is clear and precise!